small business web design and development

 

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Backing up your cms/ecommerce site

Ecommerce/CMS clients can back up their website database quickly and easily. It should be done at least weekly, or after you make changes to your site (changing page content, adding pages, adding new products, etc). All your changes are stored in your database and should your site ever crash or get hacked, it can easily be recovered with the backup you saved.

This process is not for WordPress clients.

Log into your site admin and find on the right column, under “Administration”, the link for “Backup”. Click on this link.

You’ll see a screen similar to this (click on image to view full size)-

Make sure all the tables in the list are selected. Leave “Show Data Only” UNchecked (do not check it).

Click on “Backup Database”.

You’ll see this screen -

Right click on the sql link and select “Save target as…” or “Save link as…” and choose a place on your computer that you can find it. Hit save, and you’re done.

Clicking “Delete Old Backup Logs” will remove old logs that were saved to your server/host.

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Search Engine Optimization within your CMS/eCommerce website

Getting your website seen in the manner you want it to takes a little more work then just putting it on the web. The very first, biggest, rule is to write good, and relevant content. The more information you can put on each page, the better. But it has to be good content. Wording that tells what you do, how you do, why you do it. But it’s a delicate balance to being wordy without annoying visitors with a lot of text to go through.

Starting with the Site Settings in the admin panel is where your part of the SEO for your website comes from. I’ve already done my part – starting with making a search engine friendly design with valid coding – now it’s yours – making your page’s content climb your website up the search engine’s ladders.

Here you’ll enter your default Title, Description, and Keywords. What is the title? This is often your business name or other 2-4 word descriptive text that shows up on the first line in search engine results. The description meta tag is for the descriptive text underneath your name/title in some search engines. Also keep this short and to the point. Enter 10-15 meaningful keywords (gasoline would have no use on a bakery website).

seo1

For each website page, you need to repeat the process. The more important the page, the more important it is to use quality meaningful descriptions in your meta tags. Each page should have much text content as is reasonable to use. (2.62 and above does not have a character limit)

seo2

And the same for each category and product, except the product description is enough (again 2.62 and above doesn’t have character limits)

seo3

In the very least, fill out the meta fields in Site Settings. The descriptions listed there will apply to any page that does not have it’s own filled out.

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Your website pages

Under “Web Site” in admin area, you can view and edit your Images, and Pages. Here you can add and remove pages (and edit any existing ones) and they will automatically show up on your website. Pages can be moved up and down and put into groups to show up in specific areas of the website depending on your website’s design/template.

pages

Version 2.5 offers a WYSIWYG html editor for Internet Explorer, while 2.62 offers one for both IE and Firefox, for editing your pages, including adding images, links, and more.

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Basic adminstration information

The admin area is the same for content management and ecommerce websites, except the ecommerce set up has not been done with content management only websites. A logged in administrator/website owner can add, edit and remove website pages, product categories, and products. All changes made in the administration will show immediately on the website.

Below you can see a sample of what your admin panel might look like. Other features like a FAQ system, Guest Book, Web Links, Wholesale pricing, an Event Calendar, and more, are available if needed. You can view your orders, print packing slips, set up coupons and more.

adminpanel

If you have a newsletter (such as DadaMail), a blog (such as WordPress), forums, or other software, you will have a separate login web address and username/password.

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