Getting your website seen in the manner you want it to takes a little more work then just putting it on the web. The very first, biggest, rule is to write good, and relevant content. The more information you can put on each page, the better. But it has to be good content. Wording that tells what you do, how you do, why you do it. But it’s a delicate balance to being wordy without annoying visitors with a lot of text to go through.

Starting with the Site Settings in the admin panel is where your part of the SEO for your website comes from. I’ve already done my part – starting with making a search engine friendly design with valid coding – now it’s yours – making your page’s content climb your website up the search engine’s ladders.

Here you’ll enter your default Title, Description, and Keywords. What is the title? This is often your business name or other 2-4 word descriptive text that shows up on the first line in search engine results. The description meta tag is for the descriptive text underneath your name/title in some search engines. Also keep this short and to the point. Enter 10-15 meaningful keywords (gasoline would have no use on a bakery website).

For each website page, you need to repeat the process. The more important the page, the more important it is to use quality meaningful descriptions in your meta tags. Each page should have much text content as is reasonable to use. (2.62 and above does not have a character limit)

And the same for each category and product, except the product description is enough (again 2.62 and above doesn’t have character limits)

In the very least, fill out the meta fields in Site Settings. The descriptions listed there will apply to any page that does not have it’s own filled out.